![]() ![]() If you have a smartphone, Square is a popular solution that even sends you a free credit card reader. It’d be a shame to lose a sale simply because you weren’t equipped to take credit cards. Instead, give your buyers great customer service so they spread the good word about your art business. If you don’t, they may say it’s not worth the trouble, and you could lose your sale. You worked so hard on both making and selling your piece that you wouldn’t want it to get damaged on the ride home.īe prepared that the buyer will expect you to handle the packaging of their new piece. Don’t Sell Your Work Without Properly Packing It Up This builds an emotional connection to the piece that customers are likely to remember and appreciate. Your customer is giving you the open door to discussion, so instead of simply responding with “thank you,” segue into a story about yourself and your story behind the art. “Thank you” should not be your only response to compliments. Do More Than Say “Thank You” (Engage a Conversation!) Want more selling advice? Learn how to sell to the 5 people you'll meet at an art fair. Try to read the crowd and when in doubt, sit back and let them know you are there to answer questions. If a potential buyer dying to know more about your inspiration strikes up a conversation, great! But, some people may not want to engage in chit-chat and would rather be free to peruse your art at their own pace. Plus, check out these five different ways to handle that awkward comment, "Your art is too expensive." Remain understanding, respond kindly, and never complain about your problems that day. Most guests are very complimentary, but not everyone may appreciate your particular style. This includes everything from asking them to sign a visitor’s book (which Lori McNee says can be used for future marketing purposes) to staying positive in any situation. Remember: to be taken seriously, you must be professional. Decorate your booth with a crisp and clean aesthetic, with more art stored nearby to replenish your walls. It’s easier for customers to decide when their choices are limited. Avoid blocking access to your art with unnecessary tables or cluttering your space with every piece of art you’ve ever created, recommends Aletta de Wal. The more interested potential buyers, the better! Don’t Clutter Your Spaceīetween furniture and art, having too much in your booth can overwhelm your customers. Once you’ve picked the perfect art fair, personally invite fans on your mailing list, suggests Lori McNee, and ask them to pass along the invite to interested friends. Why not make it easier for yourself to make a sale? Artsy Shark’s Carolyn Edlund advises to only apply to shows that fit you.ĭo your research on what style and price point art fair attendees will respond to so that your art isn’t something they have to pass on. Another tip from Aletta de Wal: don’t pack your booth with support to the point where passersby can’t peruse and chat with you about your art. While the support of family and friends is encouraging in what can be a stressful event, remember that your goal is to sell your artwork. Lori McNee proposes you invite guests into your element by doing demonstrations or painting at the front of the booth. Otherwise, they may not feel comfortable in your space. Do Look Welcomingīesides your booth’s welcoming appearance, you should look friendly and attentive by smiling, with arms at your side, ready to greet customers. You need your sustenance, so just step outside or behind the booth for a quick bite. Don’t worry, we aren’t suggesting to fast all day long. Artist Career Training’s Aletta de Wal explains this could cause a good sale to walk right on by. People might feel they are interrupting or as if you aren’t invested in the fair if you’re eating or reading. Don’t Eat or Read (we know, we love food too) Check out these easy and affordable DIY options. And, art fair booths don't have to break the bank. You can even hang small awards that promote your expertise. Then, arrange your art strategically by exhibiting your best pieces in places that will catch the attention of people walking by or browsing from a distance. Invest in a high-quality, colorful sign of your name or art business logo. The best way to lure potential buyers to your booth is to have a good looking setup. Whether you need help getting art buyers to your booth or making sales to those who stop by, follow these do’s and don’ts to achieve your art fair goals. Presentation and professionalism can go a long way in making an impact on your art fair customers. Standing out might be easier than you think. How can you compete with all those booths? With artist after artist lining the aisles, it's difficult to stand out at an art fair. ![]()
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